In 2016 a couple of guys from the Rhineland had had enough. They wanted to wear modern clothes without having to pay a small fortune for them.
And they no longer liked the fact that almost all the pieces that had a reasonable fit looked like they came from Grandad’s wardrobe. They wanted affordable fashion that is new and contemporary, and that you can also fit into when you are a perfectly normal modern man. NEW IN TOWN was born.
The time is ripe for a brand combining top fashion standards with pricing that is more than attractive.