NEW IN TOWN is the epitome of smart casual. Just the right mix of sportiness and being appropriately dressed.
Feeling good in your outfit and being modern without having to make an effort or dress up – that is what NEW IN TOWN wants to offer its customers. Never loud, never flashy, always modern, always high-quality and always smart.
Everything is excellent for combining and goes together, without ever a hint of boredom.
Our brand’s aspiration is to be high quality. This applies to all areas, from the material and workmanship to the small but special details. A great mix of Italian nonchalance and Scandinavian coolness.
The NEW IN TOWN range consists of cool knits, modern T-shirts, great shirts, high-quality jackets, up-to-date chinos and easy-going denims.
The silhouette is close-fitting, but not too tight. Sporty looks are mixed with dressed-up styles to create a modern, cool, well-groomed yet easy-going outfit. The individual pieces are strong and can stand alone, but NEW IN TOWN is the only brand to offer a complete look which otherwise you and your customers would have to wander round the entire menswear department to put together.